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Naim islam
Jun 27, 2022
In Sports Forum
Think about the content your team recently published.Photo Background Removing How would you rate it on a scale from 0 to 100? And how does your rating help your company? Embarrassed? Consider the method Jared Whitehead devised to score content performance. Jared works as an analyst for Red Hat's Marketing Operations Group. After 10 years of growth and acquisitions, B2B tech companies have been "continuously confused" in their approach to content. Leigh Blaylock, who managed Red Hat's Global Content Strategy Group and worked with Jared, said the company "had so many acquisitions, so many products, so many marketing teams," so which content makes sense. Photo Background RemovingYes, no one knew which content to say no. Last year, Jared, Leigh, and his colleagues set out to manage Red Hat content. They wanted to understand what they had, what they wanted to keep, what they were doing and what they weren't doing, and what it meant to be "doing." Here's how they did it: Build a content scoring team Standardized Photo Background Removing content type Audited the content Developed a content scoring method Created a proof of concept And this is what they continue: Find enthusiasts to promote scoring methods Evolve content scoring methods Audit content regularly Red Hat's new content scoring method proves its business value by providing content teams with a consistent way to assess the performance of individual content, so everyone says "no" or "yes" to any content. I know what to say . According to @marciarjohnston,Photo Background Removing content scoring allows teams to consistently assess the performance of content. Click to tweet Leigh and Jared shared this initiative in Content Scoring at Red Hat: Building and Applying Repeatable Performance Model Presentations at Intelligent Content Conferences. Selected Related Content: How to Document Your Content Marketing Workflow 1. Why Content Marketers Need Digital Librarians 2.Photo Background Removing Standardize content types The Red Hat team launched the initiative in 2012 by standardizing content types (white papers, datasheets, infographics, etc.) throughout the marketing organization. We wanted all business units to have a common understanding of each type of content that a company creates. To accomplish this basic governance task, Red Hat invited representatives from eachv Photo Background Removing marketing team to join the core team that developed the standard for the type of content they worked on. If you're working on content scoring as a cross-departmental team, like Red Hat, you need to standardize content types across departments. On the other hand, for a single content group developing a scoring method, you don't need to gather representatives from other groups, but you need to standardize the content types within the group. space full of dust,” says Lee. "I don't want my visitor
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