Jun 21, 2022
In Sports Forum
By following the process outlined above, you'll likely have a ton Banner Design of ideas for new, relevant content that can drive qualified B2B SEO traffic, as well as a number of ideas for getting more value out of SEO keywords and pages. that are already generating quality SEO traffic. The bad news is that you still have a lot of work to do. 1. Determine priorities First you have to sort through Banner Design what is probably a long list of possible opportunities. Here, you'll want to consider possible search volume, relevance to your prospects, and realistic likelihood that you can actually rank for these terms. 2. Map topics to content types From there, you should work through the list of Banner Design potential keywords and topics to map specific types of content you can create for each of your topics. There are a number of different Banner Design ways to map compelling content types to targeted Banner Design keywords, and the element you use will depend on the keywords you are targeting. Some examples could be : Basic keywords. For your base keywords, you might want to be very aggressive and be candid about yourself and all of your competitors, but most businesses might want to take a different approach here. You can target basic terms by incorporating them into an expert summary or group interview format, you can list conferences relevant to your topic, or you can list numerous tips, quotes, or resources for further reading. on a main keyword (e.g., "Best tips for evaluating HR software", HR Banner Design conferences, etc.) Hot topics. This could be a good opportunity to gather lots of tips and quotes on something you found in your search for popular sites and conference programs or an open-ended question to ask thought leaders in your niche (eg, " What Are there common misconceptions that HR professionals have about private exchanges versus self-directed plans?”). Valuable tools and resources. Creating a really comprehensive “best of” list that helps prospects find helpful resources (blogs or conferences on topics they are Banner Design interested in) and/or compare tools can be a great way to target many terms and different topics you might discover in your research. Low competition, specific conditions. For edited versions of your base keywords or just very specific lower competition terms, you might not need a massive resource (shorter content can sometimes win out too) – just a brief overview glossary style of a topic might be well placed to be categorized. the term and Banner Design maybe precisely what the searchers were looking for (bonus points if you can fit your content into the answer box). 3. Banner Design Create, promote and get leads from your content Finally, you need to create the content, promote it, and map a specific offer to your content.