Feb 15, 2022
In Sports Forum
What can your email marketing Croatia Email List software do to increase the delivery rates of your email marketing campaigns? When it comes to email marketing Croatia Email List there is always lots of discussion about what you can do to improve your own delivery rates (and that is important) but providers of web based email marketing software also have their part to play. Here are a few of the key issues and what the ESP can do to help: IP address issues: A big part of how likely an Croatia Email List is to be delivered is how the ISP views the quality of your email. As a marketer, you need to ensure that you follow the best practices to avoid seeing mail coming from your IP address classed as spam. Once this happens, you can produce the most fantastic and informative email marketing material, but sadly it will never be seen by the Croatia Email List recipients as it will be caught by the spam filter. While you need to be following the best practices it is important that your ESP ensures that you have your own unique IP address. If you are sharing an address with their other clients then their bad practices could be affecting the delivery of your email. You do need to consider volume though. If you are sending small volumes of email then you may not have the chance to build up a reputation with so you may be better off sharing an IP address with other reputable marketers. Email authentication: This is the process by Croatia Email List which check incoming mail to see if it is what it claims to be before it ends up in the users inbox. There are a couple of groups that the ISP is trying to protect themselves against; spammers and phishing scams. In the case of phishing scams in particularly the perpetrators are trying to trick users into believing that the email comes Croatia Email List from a major brand. Web based email marketing software providers should have tools and support to help you to ensure that your email can be authenticated by the ISP.