Forum Posts

Sohel Chowdhury
Aug 02, 2022
In Sports Forum
If you were drawn to the title of this article, you may already be sold on video. I mean, how could you not be? Video is everywhere - whether it's a competitor's website or your Facebook feed. It is now a must-have type of content. It can be easy to get the urge for video when you see so many companies doing video so well. Before working for a video hosting company, I found video to be intriguing and useful, but also very intimidating. How could my little old man make a video like the ones on the Moz or MailChimp websites? They have to pay a small fortune to hire professional video producers, right? Not always. I've come to realize that as long as you have a pulse and a camera (or even a phone), you can do video for your business too. In order to expand your video efforts, it's important to cell phone number list use it across all teams. Whether it's humanizing your homepage, recruiting new hires, or closing more deals, video is a useful platform not only for marketers, but also for sales, recruiters, service reps. support and even engineers! The problem is how do you get your colleagues to also buy the video? . Create Physical Space for Video Creation Do you have an in-house studio? For those of you who don't, go for it! Having a dedicated space for shooting videos accessible to the whole company will allow everyone to have the opportunity to shoot videos for their teams. I know this may seem like a daunting task. There are a million things to consider: how much space can you use in your office building? And the lighting? Tripods? Backdrops? At Wistia, we've even set up smaller video stations for customer-facing employees to record quick, casual videos and shoot them to prospects and customers. The first step to encouraging more video creation in your business is creating the space to do it. Create a video defender in each team It's probably not the case that your colleagues aren't being sold on video. It's more likely that they just didn't have the bandwidth to think about it and execute it. Maybe they are aware of the benefits, but feel the intimidation factor of running a well-produced video. If you can break down the barrier of intimidation blocking their video efforts by using your persuasion skills to show how video isn't as difficult as they think it is, then they can buy into the idea of ​​video. and extend it to their entire team. The key is to determine who, how and what for each team. Let's start with the who. Who? There may be teams where there is a clear adjustment of who would be the best defender in the video. There may also be teams on which you feel completely clueless. How do I know who to contact? Use your networking skills to network with your own colleagues! If the team is smaller, introduce them all. If the team is a bit larger, talk to someone on the team to find out who would be most excited to film and encourage others to do the same.
Create a video culture in your cell phone number list business content media
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Sohel Chowdhury

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